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The challenge–and opportunity–of ‘big data’

February 25, 2012

The challenge–and opportunity–of ‘big data’ – McKinsey Quarterly – Economic Studies – Productivity & Performance.

The ability to access more information via the internet makes organizational improvement techniques more intensive but more valuable as organizations are able to review ALL the changing variables that may affect their business. I agree with the article that finding qualified individuals who can mine this data and accurately analyze this data for the benefit of the organization is essential.

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